Martha Waslen

Founder & CEO, DayAway

Martha is the Founder and CEO of Singapore-based hospitality tech startup, DayAway, a platform offering software solutions to hotels for marketing experiences and increasing ancillary revenue. 

Originally from New York, Martha has over 15 years of experience working with globally recognized luxury brands at the cross section of lifestyle and tech in brand marketing and digital strategy, with a successful track record in go-to-market execution and international expansion. A torchbearer for a digitally empowered future, Martha has a passion for digital innovation, and brings a unique perspective and skillset to paving a new path forward for the hospitality industry in a post Covid economy.

Martha started her career in corporate fashion at Ralph Lauren’s global headquarters in New York City and was also an early team member of the Singapore based e-commerce startup Luxola, which later sold to LVMH-owned Sephora.